How "Good Life Renovation" Increased Their Remodel Business Revenue After Working with GKN Digital Marketing Solutions?
Background Story
Good Life Renovation
is a
trusted expert in kitchen and bathroom remodeling
across the Central New Jersey area. They mainly relied on referrals from customers but this was not enough to to help them scale their business. They needed help to generate high-quality leads in a competitive market. When they started exploring marketing options,
they got slammed by third-party lead providers like Angie’s Leads, Home Advisor, Yelp, etc,
which were producing inconsistent and often unqualified leads yet charging them a fortune. This is when one of their owners (Gary) found
GKN Digital Marketing Solutions
- a blooming digital marketing service from New Jersey. GKN Digital Team provided strategic online marketing services to Good Life Renovation, including website design, paid advertising (Google Ads/Facebook Ads), Google Business Profile (GBP) Optimization, Search Engine Optimization (SEO), and more.
After partnering with GKN Digital, Good Life experienced a dramatic turnaround in the lead volume. With GKN’s tailored approach, they now receive a consistent flow of high-quality remodeling leads, which has dramatically increased their business revenue.
Challenges Faced by Good Life Renovation Before Finding GKN Digital
Good Life Renovations LLC, led by Gary Hagopian and Wojciech Kopec, is a trusted name in the kitchen and bathroom remodeling industry in New Jersey. The company specializes in high-quality interior renovations and operates in a competitive market. However, despite its strong craftsmanship, the company faced a significant challenge: finding consistent, high-quality leads to keep its remodeling projects moving.
What Were the Key Pain Points of Good Life Before Partnering With GKN Digital?
- No Branding Plan for the Company including a Logo
- No
Official Website for the Company
- No
Google Business Profiles (GBP)
- Low-Quality Leads from Third-Party Lead Providers
- Lost a lot of $$$ with Angi Leads, Home Advisor, Etc.
- Wrong information received regarding Digital Marketing
- Loss of Time and Money on wasteful Marketing
How Did GKN Digital Transform Good Life Renovation?
Gary and Wojtek was impressed by the strategy proposed by GKN Digital Marketing to revamp their lead business through online marketing tools and jump started their marketing with their new NJ Local Marketing Expert. GKN Digital implemented a holistic online marketing strategy customized to Good Life's unique business needs. Here's are key deliverables offered by GKN Digital while transforming Good Life Renovation LLC.
Website Development & Content Management
GKN Digital revamped Good Life Renovation's inefficient website to
create a professional, user-friendly for all types of devices, and visually appealing online destination for their customers. By integrating interactive features, SEO-optimized content, the website is not only
driving a traffic flow of 500+ visitors every month but also making it easy for potential clients to connect with Good Life Renovation by exploring their services, educating themselves using the blog articles, viewing the website gallery to see the home remodeling transformation they made and read customer testimonials.
Setting Up and Ranking Google Business Profiles (GBP) for Highly Searched Terms
To boost visibility in local searches, GKN Digital created and optimized
2 separate Google Business Profiles (GBPs)
for Good Life Renovation in Old Bridge, NJ and Monroe, NJ Service Locations. These profiles were complete with accurate business details and optimized with ranking features such as well-written content with related keywords and high-quality images of past projects. these profiles significantly improved local search rankings (As seen with the
Green Circles, which shows the rank on Google Maps when people search for a "kitchen and bathroom remodeler near me". The ranked GBP helped turning casual searchers into qualified leads.
Targeted Search Engine Optimization (SEO) Strategies to Rank on Top of Google
GKN Marketing used advanced SEO techniques and targeted content strategies to ensure that Good Life Renovation's website and Google Profiles ranked high for its primary keywords.
This approach brought high-quality traffic from the specific target locations
to these online assets. This helped Good Life's Renovation to eliminate their dependence on low-quality leads provided by the third-party providers such as Angi's Leads, HomeAdvisor, Yelp, Thumbtack, etc.
Paid Ads Campaign on Google
To supplement the Google ranking process, we launched a Google Ads campaign for Good Life Renovation that exceeded all expectations! By meticulously crafting targeted ads and selecting high-impact keywords, we connected the company with eager homeowners looking for renovation services. The results were astounding, with a surge in customer contacts and inquiries flooding in. It was incredibly rewarding to see how our strategic approach transformed Good Life Renovation’s online presence and boosted their business growth for a very low budget on the monthly Ad Spend compared to their competitors who were spending double the amount!
Impact of GKN Digital’s Strategic Online Marketing on Good Life Renovation’s Business Performance
- Consistent Flow of High-Quality Leads
Good Life Renovations achieved a steady stream of exclusive, high-quality leads, driving better conversions and consistent growth. - Lead Volume Doubled Over Time
Through optimized strategies, GKN Marketing helped Good Life double its lead volume, significantly boosting business opportunities. - Enabled Location Expansion
The increase in demand allowed Good Life to expand to new locations, achieving milestones they once thought impossible. - Flexible and Customizable Marketing Strategies
Personalized solutions, including web design and Google Ads, ensured marketing efforts aligned perfectly with Good Life’s goals. - A Trustworthy Marketing Partnership
The collaboration between Good Life Renovations and GKN Marketing was built on trust and proven success. Reflecting on the partnership, owner Gary Hagopian shared:
Hear the Testimonial from one of the Owners of Good Life Renovation
“We are amazed by the exclusive leads we are now getting thanks to GKN Marketing compared to many useless third-party lead providers.”
- Gary Hagopian (Co-Owner) -
Does You Need Help with a Lead Generation Strategy for Your Remodeling or Construction Business?
Just as GKN Digital's strategic online marketing solutions transformed Good Life Renovation’s low-quality leads into accurate, high-quality leads, your business can also experience growth by attracting leads that can elevate your success to the next level.
Discover how GKN Digital can transform your business. Book a free consultation today!
