How GKN Digital Helped with Online Branding and Expansion of the Daycare Facility of the Big Apple Academy
Background Summary
Big Apple Academy is now one of the leading provider of daycare, preschool, and summer camp services in East Brunswick, New Jersey, known for creating enriching and nurturing environments for children, after they found GKN Digital. Serving parents in their locality with a focus on early childhood education and daycare, they’ve built a solid reputation over the years. However, being a daycare in an increasingly competitive market, with large franchised childcare centers in East Brunswick spending really high marketing budgets, they struggled to tap into their full potential for growth due to limited online visibility and lead generation capabilities.
Partnering with
GKN Digital, they leveraged tailored solutions including SEO, Google Business Profile creation and optimization, and lead generation campaigns. This collaboration dramatically improved their online presence and enabled them to expand their operations, ultimately doubling their capacity.
How Did GKN Digital Transform Big Apple Academy?
Strategic Web Designing & SEO Plan
To start with the game changing online branding process, GKN Digital created a well-optimized and interactive (WhatsApp Chat Feature) website of Big Apple Academy, which contained advanced SEO features.
The website not only set a footprint on Google for Big Apple, but also emphasized the unique value that Big Apple Academy offers, such as their safe and nurturing learning environment, well-qualified staff, and flexible programs for working parents.
Google Business Profile Optimization
Big Apple Academy had a Google Profile that was not very well tuned to appear on top 3 positions for related keywords. Then, GKN Digital optimized Big Apple Academy’s Google Business Profile (GBP) to improve their presence and rank #1 for in many high-volume local search keywords. This helped them to convert searchers into leads. This included maintaining accurate business details, curating engaging images, and regularly updating posts to keep the profile active and relevant.
An optimized GBP gave parents essential information such as operating hours, reviews, and photos, helping them make faster decisions.
SEO & Lead Generation Campaigns
Big Apple Academy couldn't handle large Paid Ads Campaign budgets used by the their locally competing franchised daycares in East Brunswick. But they still needed attract more parents looking for affordable and Quality Daycare near East Brunswick. So to support this goal, GKN Digital leveraged targeted lead generation campaigns using highly-diversified SEO Strategies. These included a mix of organic website and Google Business Profiles.
As a result of the the strong SEO campaign with strategies to rank for
highly searched target keywords such as “daycare near me” and “childcare near East Brunswick”. We ensured the website was ranked on top of Google Search for more local search results
averaging monthly search volume close to 100. This made it easier for parents searching for daycare and preschool services to discover Big Apple Academy and Schedule a Free Tour at convenience.
Did you know that GKN Digital Also Helped Big Apples Academy to Win a $150,000 Worth State Grant from NJEDA?
GKN Digital worked comprehensive structuring of documents, contractor bids on the submission of the NJ state grant for Childcare facility improvement that provided valuable resources for the daycare, enabling significant improvements in classroom materials, facility upgrades, and staff training. These enhancements have positively impacted daily operations and supported the daycare’s long-term growth.
- Expanded the Facility: With an influx of leads and increased enrollments, Big Apple Academy successfully doubled its capacity, allowing them to serve more children in need of quality childcare and education.
- Upgraded Interiors & Furniture: The grant allowed for modern, child-friendly furniture and refreshed interiors to create a more engaging and comfortable learning environment.
- Expanded Playgrounds: With this additional funding, the daycare enhanced its outdoor spaces, providing children with larger, safer, and more stimulating play areas.
- New HVAC System: Improved heating, ventilation, and air conditioning systems ensure a safe and comfortable environment for children and staff year-round.
- Enhanced Security System: The installation of a new security system provides peace of mind for parents and staff and ensures the safety of all children in the facility.
“Our Daycare had a huge boost in our enrollment to the point where we needed to expand the facility, thanks to GKN Digital !.”
- Johanna Gauman (Director) -
Does Your Daycare Center Need Help with a Growth Strategy?
With the right strategies, you can grow your daycare or preschool business by leaps like Big Apple Academy did. GKN Digital specializes in multiple small businesses to thrive through proven, innovative marketing solutions.
We can help you boost your online visibility, generate more leads, and enhance your brand recognition for your target audience. Take the next step toward driving success in your business.
