How GKN Digital Helped with  Online Branding and Expansion of the Daycare Facility  of the Big Apple Academy

Know About the Challenges Faced by  Big Apple Academy  before Working with GKN Digital Marketing Solutions

  • Low Online Visibility: Firstly, Big Apple didn’t have a website to advertise their services. Today, a Website is required to show the brand  online and reach potential customers. Big Apple Academy was only depending on Social Media making it difficult for parents to find them because not all parents looking for childcare are on Social Media. 
  • Minimal Lead Flow: Without a strong digital strategy and only depending on word of mouth references, inquiries for new enrollments were inconsistent, limiting business growth opportunities. 
  • Limited Capacity for Expansion: With constrained lead generation, they couldn’t build the momentum in their operations budgets needed to scale up and expand their services. 

These issues were barriers to achieving their vision of growth and increasing accessibility for parents seeking quality early education and daycare services for their children.

Challenges Faced by  Big Apple Academy  before Working with GKN Digital

  • Low Online Visibility: Firstly, Big Apple Academy didn’t have a website to showcase their services. Todays competitive world, a Website is required to show the brand  online and reach potential customers.
  • Depending only Social Media posting: At the beginning, Big Apple Academy was relying only making it difficult for parents to find them because not all parents looking for childcare were on Social Media. 
  • Minimal Lead Flow: Without a strong marketing strategy and only depending on word of mouth references, inquiries for new enrollments were inconsistent, limiting business growth opportunities. 
  • Limited Capacity for Expansion: With poor rate of enrollment, they couldn’t build the momentum in their operations budgets needed to scale up and expand their services. 

Though Big Apple Academy was providing quality childcare services, these issues were barriers to achieving their vision of growth and increasing accessibility for parents seeking quality early education and daycare services for their children.

How Did GKN Digital Transform Big Apple Academy?

Strategic Web Designing & SEO Plan

To start with the game changing online branding process, GKN Digital created a well-optimized and interactive (WhatsApp Chat Feature)  website of Big Apple Academy, which contained advanced SEO features.


The website not only set a footprint on Google for Big Apple, but also emphasized the unique value that Big Apple Academy offers, such as their safe and nurturing learning environment, well-qualified staff, and flexible programs for working parents.




Google Business Profile Optimization

Big Apple Academy had a Google Profile that was not very well tuned to appear on top 3 positions for related keywords. Then, GKN Digital optimized Big Apple Academy’s Google Business Profile (GBP) to improve their presence and rank #1 for in many high-volume local search keywords. This helped them to convert searchers into leads. This included maintaining accurate business details, curating engaging images, and regularly updating posts to keep the profile active and relevant. 


An optimized GBP gave parents essential information such as operating hours, reviews, and photos, helping them make faster decisions. 

SEO & Lead Generation Campaigns

Big Apple Academy couldn't handle large Paid Ads Campaign budgets used by the their locally competing franchised daycares in East Brunswick. But they still needed attract more parents looking for affordable and Quality Daycare near East Brunswick. So to support this goal, GKN Digital leveraged targeted lead generation campaigns using highly-diversified SEO Strategies. These included a mix of organic website and Google Business Profiles.


As a result of the the strong SEO campaign with strategies to rank for highly searched target keywords such as “daycare near me” and “childcare near East Brunswick”. We ensured the website was ranked on top of Google Search for more local search results averaging monthly search volume close to 100. This made it easier for parents searching for daycare and preschool services to discover Big Apple Academy and Schedule a Free Tour at convenience. 

Did you know that GKN Digital Also  Helped Big Apples Academy to Win a $150,000 Worth State Grant from NJEDA?

GKN Digital worked comprehensive structuring of documents, contractor bids on the submission of the NJ state grant for Childcare facility improvement that provided valuable resources for the daycare, enabling significant improvements in classroom materials, facility upgrades, and staff training. These enhancements have positively impacted daily operations and supported the daycare’s long-term growth.


  • Expanded the Facility: With an influx of leads and increased enrollments, Big Apple Academy successfully doubled its capacity, allowing them to serve more children in need of quality childcare and education. 
  • Upgraded Interiors & Furniture: The grant allowed for modern, child-friendly furniture and refreshed interiors to create a more engaging and comfortable learning environment. 
  • Expanded Playgrounds: With this additional funding, the daycare enhanced its outdoor spaces, providing children with larger, safer, and more stimulating play areas. 
  • New HVAC System: Improved heating, ventilation, and air conditioning systems ensure a safe and comfortable environment for children and staff year-round. 
  • Enhanced Security System: The installation of a new security system provides peace of mind for parents and staff and ensures the safety of all children in the facility.


“Our Daycare had a huge boost in our enrollment to the point where we needed to expand the facility, thanks to GKN Digital !.”


- Johanna Gauman -

Does Your Daycare Center Need Help with a Growth Strategy?

With the right strategies, you can grow your daycare or preschool business by leaps like Big Apple Academy did. GKN Digital specializes in multiple small businesses to thrive through proven, innovative marketing solutions. 


We can help you boost your online visibility, generate more leads, and enhance your brand recognition for your target audience. Take the next step toward driving success in your business. 

Book a free consultation with us today!
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