How Speech Therapy Consultants Tripled Their Client Volume with GKN Digital to the Point Where They Needed a Second Location
Background Summary
Speech Therapy Consultants (STC) specializes in providing tailored therapy services, including speech, occupational, and behavioral therapy, to children in Highland Park and Edison, New Jersey. Known for their commitment to aiding children in achieving developmental milestones, they are a vital resource within their community. However, despite their excellence in service delivery, they struggled to attract new clients and expand their reach.
With rapidly growing competition in the local area, the Owner and Lead Therapist - Mrs. Marina Gaulak knew they needed expert guidance on digital marketing to establish themselves as a go-to provider in their field. That’s when they decided to collaborate withGKN Digital. Bypartnering with GKN Digital and leveraging services such as SEO, website & Google Business Profile optimization, and Paid Ads campaigns, they achieved a massive ROI. These included a dramatic increase in website visits, more client booking appointments in their calendar.This lead them to opening of a second location, solidifying their position as a trusted leader in their field.
How GKN Digital Transformed Speech Therapy Consultants
When Speech Therapy Consultants approached GKN Digital, their mission was clear: to generate consistent flow of leads, increase visibility, and help the business achieve scalable growth. To address each challenge effectively, the following solutions were implemented strategically by the marketing team at GKN Digital.
Content Marketing & Strategic SEO
GKN Digital used advanced Search Engine Optimization (SEO) techniques to overhaul Speech Therapy’s website. The website started to rank on top of search queries on Google for many high-quality Keywords. This helped the website to become visible within its target location, making it easier for families searching for therapy services to find it. Targeted keywords were integrated across the website, ensuring it reached its ideal audience.
Google Business Profile Optimization
An optimized Google Business Profile (GBP) is crucial for local businesses to be visible on top of Local Map Pack on Google. Speech Therapy Consultants was no exception when it came to the need of having an optimized GBP to attract potential leads. GKN Digital set up and enhanced their GBP by adding accurate business information, high-quality images, and regular optimization. These changes significantly improved their local search rankings, turning nearby families searching for therapy services into verified leads. As the image shows, the green spots of the map indicate that Speech Therapy Consultants ranked on top for the highly searched term "Best Speech Therapist". This raised their searchability for 126 searches to 448.
Paid Ads Campaigns
GKN Digital launched impactful Paid Ads campaign on Google Ads platform, to generate immediate visibility and traffic for highly searched keywords. These campaigns were designed to target families actively searching for Speech Therapists, Occupational Therapist and Behavioral Therapist. As the image shows, the Pay-per-Click (PPC) campaign spent far less budget than their competitors to receive greater clicks (97 clicks with spent less than $100), yet converted to a large flow of leads that turned mostly into customers. This strategy ensured high-quality leads flowed directly to the business with great ROI.
Impact on Speech Therapy’s Business Performance by GKN Digital’s Strategic Online Marketing Campaigns
The transformation Speech Therapy Consultants experienced after collaborating with GKN Digital was striking. Their measurable achievements include:
- Expanded Business Location: The business achieved significant growth in the Kendall Park location, which paved the path to open a second location in Edison, New Jersey.
- Increase in Website Traffic: The optimized SEO and paid ad strategy led to a dramatic rise in website visits, ensuring more families were exposed to their services.
- Higher Flow of Leads: The strengthened PPC Ads campaigns combined with SEP boosted their online presence and credibility translated into a consistent increase in leads.
- More substantial Local Footprint: With an improved Google Business Profile and SEO on the revamped website, Speech Therapy Consultants built strong recognition within their community.
Are you a Therapist Who Needs Help with an Effective Lead Generation Strategy for your Therapy Business?
Is your therapy business struggling to reach the right audience to achieve the targeted growth you expect to have? GKN Digital’s tailored lead generation and marketing strategies can deliver the same impactful results for your organization.
Learn how GKN Digital can drive success for your business. Book a free consultation today!
“ GKN Digital increased our lead flow to get us to a point where we needed to open a second office location to cater the new clients, just in a span of less than 6 months.”
- Marina Gaulak (Owner) -
